A Full Funnel Growth Marketing Success Story

Handyman X is a local handyman service offering home repairs, maintenance, and installations. Before partnering with Bigbox, Handyman X had zero online presence, no branding, and relied entirely on word-of-mouth for customer acquisition. Their challenges included:

• No website or digital marketing strategy
• No brand awareness or trust online
• Lack of a structured lead generation system
• Heavy reliance on referrals with inconsistent bookings

Bigbox’s Full Funnel Growth Marketing Strategy

Bigbox stepped in to build Handyman X’s online presence from the ground up, implementing a full-funnel strategy that covered every stage of the customer journey.

Phase 1: Awareness (Top of Funnel - TOFU)

Goal: Build brand awareness and attract potential customers.

Actions Taken:

✅ Branding & Positioning: Created a logo, color scheme, and messaging to establish a professional brand identity.
✅ Website Development: Designed and launched a high-converting website with service pages, booking functionality, and SEO-optimized content.
✅ Local SEO Strategy: Optimized Google My Business, added citations, and ensured Handyman X appeared in local searches for "handyman near me."
✅ Social Media Launch: Created Facebook, Instagram, and TikTok pages with engaging content showcasing before/after transformations, DIY tips, and customer testimonials.
✅ Paid Ads: Ran Facebook & Google Ads targeting homeowners in need of repairs and maintenance services.

Results:

• 5,000+ website visitors in the first 3 months
• 2,500+ social media followers
• Ranked on page 1 of Google for local handyman services

Phase 2: Consideration (Middle of Funnel - MOFU)

Goal: Educate potential customers and nurture leads into paying clients.

Actions Taken:

✅ Email & SMS Marketing: Captured leads via the website and sent automated follow-ups with educational content, service discounts, and appointment reminders.
✅ Retargeting Ads: Ran Facebook & Google retargeting ads to people who visited the website but didn’t book a service.
✅ Content Marketing: Published blog posts like "5 Home Repairs You Shouldn’t Ignore" and "DIY vs. Hiring a Professional Handyman."
✅ Customer Testimonials & Reviews: Encouraged satisfied customers to leave Google and Facebook reviews to build trust.

Results:

• 40% of website visitors converted into leads
• 200+ positive online reviews, increasing trust and credibility
• 30% of abandoned bookings converted via email & SMS reminders

Phase 3: Conversion (Bottom of Funnel - BOFU)

Goal: Convert high-intent leads into paying customers.

Actions Taken:

✅ High-Converting Landing Pages: Created dedicated service pages with compelling CTAs and easy online booking.
✅ Limited-Time Offers: Used scarcity marketing techniques (e.g., "20% off first-time service - This Week Only!") to drive immediate bookings.
✅ Live Chat & Phone Support: Added a chatbot and call scheduling option to help visitors make instant booking decisions.

Results:

• 60% increase in online bookings
• Reduced customer drop-off rates by 35%
• $50K+ in revenue generated within 6 months

Phase 4: Retention & Loyalty

Goal: Increase repeat customers and customer lifetime value.

Actions Taken:

✅ Loyalty Program: Introduced a "Handyman X Membership" where customers get discounts on recurring services.
✅ Automated Follow-Ups: Sent post-service emails with maintenance tips and service reminders.
✅ Referral Program: Rewarded existing customers with discounts for referring friends and family.

Results:

• 30% of customers booked a second service within 3 months
• 20% increase in referrals through the rewards program
• Higher customer retention, reducing marketing costs

Phase 5: Advocacy & Virality

Goal: Turn satisfied customers into brand advocates.

Actions Taken:

✅ User-Generated Content: Encouraged customers to post photos of their completed projects and tag Handyman X.
✅ Local Community Engagement: Partnered with real estate agents & property managers for ongoing handyman services.
✅ Viral TikTok & Instagram Reels: Posted behind-the-scenes handyman hacks that gained thousands of views.

Results:

• 15K+ social media followers within a year
• 10+ viral videos with 50K+ views each
• 25% of new customers came through referrals or social media engagement

Final Results & Business Impact

Within 12 months, Handyman X went from zero digital presence to a dominant handyman service provider in their city. Thanks to Bigbox’s Full Funnel Growth Marketing Strategy, the company achieved:✅ $250K+ in revenue from digital marketing efforts
✅ 300% ROI on paid advertising
✅ #1 ranking for “best handyman near me” on Google
✅ Consistent flow of inbound leads & bookings

Conclusion

Handyman X is now a well-known, trusted handyman service, with a scalable and automated customer acquisition system. Bigbox’s Full Funnel Growth Marketing approach not only brought in leads but ensured long-term business growth.

🚀 Want to grow your business like Handyman X? Let Bigbox help! Contact us today!

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