Fresh: SEO & Funnel Optimization Success Story

Project Scope

Bigbox focused on two main areas to deliver impactful results:

1. SEO (Search Engine Optimization)
2. Funnel Optimization

1. SEO Strategy & Execution

Objective: Increase organic traffic and search visibility

Actions Taken:

• Keyword Research & On-Page Optimization: Identified high-intent keywords (e.g., "office cleaning services," "move-out cleaning") and optimized existing website copy, meta tags, and headers.
• Content Strategy: Published blog posts on cleaning tips, guides, and best practices to capture long-tail traffic (e.g., "How to Deep Clean Your Office in 5 Steps").
• Technical SEO Audit: Improved site speed, fixed broken links, and optimized images to ensure a seamless user experience.
• Local SEO Enhancements: Claimed and optimized Google My Business listing, ensuring consistent NAP (Name, Address, Phone Number) across all local listings.
• Link Building & Citations: Built high-authority backlinks from industry and local directories, increasing domain authority.

Key Results:

• 85% increase in organic traffic within 6 months
• Improved keyword rankings for primary service terms (Top 3 spots in local SERPs)
• 50+ new quality backlinks acquired

2. Funnel Optimization

Objective: Convert more website visitors into bookings

Actions Taken:

• User Flow Analysis: Evaluated the customer journey, identified drop-off points, and streamlined the booking process.
• Landing Page Redesign: Created dedicated landing pages for each cleaning service type, featuring clear CTAs, trust badges, and testimonials.
• Conversion Rate Optimization (CRO): Implemented A/B tests on headlines, calls-to-action, and form fields to reduce friction.
• Automated Follow-Up Emails: Set up email reminders and offers for potential customers who began the booking process but did not complete.

Key Results:

• 30% increase in conversion rate
• 20% reduction in bounce rate
• Higher average booking value due to upsells on specialized cleaning packages

Overall Impact on Fresh

• Significant Online Visibility: Fresh Cleaning Company now appears on the first page of Google for crucial cleaning-related keywords.
• Quality Leads & Bookings: The improved funnel converted website visitors into paying customers at a higher rate.
• Sustainable Growth: By focusing on SEO and funnel optimization, Fresh has built a consistent pipeline of inbound leads.

Conclusion

By tailoring a targeted SEO strategy and refining funnel optimization, Bigbox helped Fresh Cleaning Company experience substantial online growth and business impact. From improved rankings to a surge in bookings, Fresh Cleaning Company can now confidently scale operations to meet growing demand.

🚀 Want results like Fresh ? Contact Bigbox today!

‍